![]() ![]() And back then, having an exclusivity deal with the right carrier mattered. The carrier partner was T-Mobile, half a decade before the Un-carrier campaign, when the company was still a struggling last-place national player. 23, 2008, it partnered with HTC, a little-known company that made smartphones carrying the brand names of other companies. When Google finally took the wraps off Android on Sept. Read: 6 ways the first Android phone changed absolutely everything Looking back, the event now seems like a playbook on how not to launch a flagship phone. The little-known operating system was taking on stalwarts Nokia, Windows Mobile and BlackBerry, and Apple's iPhone had nabbed everyone's attention. Given its success today, it's easy to forget that Android faced a heavy dose of skepticism at the start. 'I was kind of like, Wow this is really, really big.' 'I remember so many cameras there,' recalled Peter Chou, the then-CEO of HTC who took part in unveiling the G1. ![]() It helped revolutionize what a modern smartphone could be, bringing the experience to the masses. With more than 2 billion active Android devices today, and nine out of every 10 devices running the software, it's a certifiable force in technology. The G1, unveiled 10 years ago on Sunday, marked the start of a phenomenon that now touches the lives of millions of people around the world. Now playing: Watch this: Android turns 10: Google's first Android phone was ugly. ![]()
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